Hi, my name is Alice – My home is in Looe, on the South East coast of Cornwall. I am the founder and creator of Shrimpy’s, Looe C.I.C. Although my background is comprised from a mix of practical fashion and aesthetical illustrative content along with extended editorial practice I have a passion and desire to preserve and protect my local coastline and ocean. I believe in making small changes to become as sustainable as possible whilst feeling an innate sense of responsibility to educate the next generation on the positive effects of keeping our town beautiful ready to pass on to the future line of Looe’s fortunate inhabitants.
When I’m not designing or making garments for Shrimpy’s you will find me roaming amongst our outdoor habitat here in Looe – particularly the coastal paths. I use the marine nature we’re so privileged to have here as a stimulus for every drawing, design and product.
In a time where the environmental issues surrounding the world have taken away so much from us, our families and our communities, I intend to utilise Shrimpy’s as an output to replace a connection between people. Implementing surrounding scenery as the driving force provides belief that these products reconstitute a piece of love and care that we are now missing. A step forward to filling the void of despair can creatively be mastered enforcing a link between not only nature and beauty but also the inspiration it feeds from human to human.
Shrimpy’s, Looe CIC is a sustainable fashion social enterprise in Looe, Cornwall
that functionally provides, educates and connects the community in the form of a hand illustrated children’s merchandise brand. We aim to …
Whilst studying for my Masters degree predominantly through lockdown I was fed solely with the surroundings of Looe, Cornwall. I often found myself visiting the beautiful coastal path that we are so lucky to have here; I have always had a love for the sea and the coastline I am so fortunate to see everyday however, my connection with the ocean enabled me to form Shrimpy’s. When asking myself ‘what does the ocean need from us?’ – I allowed my creativity and interests to combine fashion, design and sustainability.
Shrimpy’s was born as an ethos and context in my mind alongside the exploration of the place that I live, Looe. My ambitions are that this brand will not only form a way of life for myself, but for the customers that I intend to encapsulate within the progression. I aim to tie up the threads of location, diversity, creation and rid the misconceptions of sustainable products. The output is displayed as a merchandise brand that is currently featured around Children’s wear due to the need and demand within the area; this however can be expanded to adult clothing when necessary. Looe is situated on the South East coast of Cornwall, featuring all of the common fundamentals of a seaside town ... but in my opinion it is like no other. And therefor the correlation of scenery developed the name and artwork around ‘Shrimpy’s’.
My desire is deeper than just to provide clothing, it needs to be impactful, to not just me, but others too. It is imperative that people feel as though they are buying into the brand and not just providing revenue; nurturing the creator and consumer relationship is key.
To design and create not only to be functional but impactful as well as creating close consumer relationships.
To create a sustainable fashion social enterprise in Looe that functionally provides, educates and connects the community.
To provide with honesty, integrity and creativity.